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Joi Niles Joi Niles, LMHCP, LPC, CAS
Director of Counseling Services
(386) 481-2462

Joi Niles is a licensed Psychotherapist and Certified Addiction Specialist. She has been working nationally and internationally in the field of addiction and mental health for over 25 years. She obtained her B.S. degree in Psychology at Morris Brown College and her Master’s degree in Counseling Psychology at Clark Atlanta University and her Ph.D in Public Service Leadership with emphasis on Community and Social Change at Capella University. She is the Director of Counseling Services and the Grant Coordinator for the Garrett Lee Smith Suicide Prevention grant for Bethune Cookman University. Her areas of interest are inequalities among underrepresented populations such as people of color and the Lesbian, Gay, Bi-Sexual, Transgender, Queer (LGBTQ) community. 

Sharita Jacobs Shatira Jacobs
Assistant M.A. 
(386) 481-2414 

Shatira Jacobs is a seasoned therapist in Community Counseling and has a strong background in working in the justice system as it relates to children and families within the dependency system. Hailing from Fort Lauderdale, Florida, Shatira earned her Bachelor of Science degree in the field of Psychology from Bethune-Cookman University, formally known as Bethune-Cookman College, in 2005 where she graduated cum-lade. During her matriculation at Bethune-Cookman, Shatira also served as President of the prestigious Psy-Chi, the National Psychology Honors Society. Shatira went on to further her education at Webster University where she obtained her Master’s degree in Community Counseling in 2009. Shatira is well versed in working with minority populations (i.e. African Americans, women, LGBTQ, HBCU students, etc.) through her experience in serving as the Assistant Director of Counseling at Bethune-Cookman. Shatira’s theoretical approach is multifaceted as she integrates Cognitive Behavioral Therapy and Solution Focused Therapies all while maintaining her primary focus of the “here and now”.

In case of emergency call:
(386) 481- 2900 or 911

B-CU Crisis Hotline
(386) 481-2778

National Crisis Hotline

National Suicide Hotline

LGBTQ National Hotline 

Hours of Operation
Monday - Friday
8:30am - 5:00pm
Location:  Student Health and Counseling Services
Walk-ins are welcome or you may call to schedule an appointment.

The latest news from wildcat country...

McSwain Named Dean of B-CU Online College

Dr. Arletha McSwain was recently appointed as the Dean for the Online College and Professor of Education at Bethune-Cookman University. The B-CU Online College offers two fully online graduate degree programs in Transformative Leadership and Criminal Justice, and three fully online undergraduate degree program in Liberal Studies, Hospitality Management and RN to BSN.


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640 Dr. Mary McLeod Bethune Boulevard
Daytona Beach, FL 32114View Map