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Bob Billingslea School of Hospitality Management

business bldingWelcome to the Bob Billingslea School of Hospitality Management at Bethune-Cookman University.

The Bob Billingslea School of Hospitality Management (BBSHM) at Bethune-Cookman University is the only school of hospitality at a Historically Black College and University (HBCU) in the State of Florida, that offers an undergraduate degree in Hospitality Management both face-to-face and fully online. The school is located on the east coast of Central Florida, Daytona Beach which is internationally known as the World’s Most Famous Beach. Daytona Beach is known for its racing heritage as well as the hub for some of the largest motorsports events in the world including the Daytona 500. BBSHM students have many career and internship opportunities in Daytona Beach which is rapidly developing and expanding in hospitality and tourism.

BBSHM is a destination for motivated and talented young people from Florida and beyond who desire to become engaged in hospitality education in a dynamic and fun environment that affirms their aptitude and potential, leading them to lucrative careers in a diverse and rewarding global industry and preparing them for lifelong learning. BBSHM is "the place" where precious pebbles are polished and transformed into priceless gems.


The vision of the Bob Billingslea School of Hospitality Management is to become the best School of Hospitality in the southern region; a world-class center of excellence and innovation transforming students into highly qualified leaders prepared to contribute meaningfully to the global hospitality industry and community; committed to quality service, lifelong learning, and diversity.


The Bob Billingslea School of Hospitality Management is committed to excellence in education. We are dedicated to preparing students for leadership roles in the ethical, diverse, and global hospitality industry by providing them transformative experiences, skills, and knowledge within a faith-based environment.

Core Values

  • Hospitality Attitude: Reinforcement of professional realities in successful hospitality careers.
  • Marketing Mindedness: - Customer (Guest) Need/Want satisfaction focus.
  • Quantitative Competence: - Understanding the financial component of the business.
  • Relevant Work Experience: - Complementation of classroom theory.
  • International Sensitivity: - Worldwide scope of guest service opportunities and professional career options


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